The Challenge
Pro-Am Motorsports in Calgary was a growing business with the need for more show room space. Different models of motorcycles, different colours and trims, parts, and more were part of their product portfolio, but customers couldn’t see or touch all the inventory. Part of buying a sports vehicle is the joy of picking out a new toy, and without a first-hand introduction, the purchase is just not as exciting. Excitement drives sales in a lifestyle industry like motorsports- so what could they do? Moving and expansion were not attractive options- they love their location, and expansion was far too costly.
The Solution
A Stelterr free standing mezzanine increased their showroom capacity by around 30% to include more options for their customers to look at and touch. The mezzanine is powder coated in a sporty red colour, accenting the bikes, quads, and other vehicles. The mezzanine can be accessed by forklift to retrieve sold items and replenish the stock above. They avoided costly expansion, remained in their valued location, and increased their showroom space to better serve their customers and drive sales.
